Reported scope: Around 95 jobs; approximately 8% of salaried central roles across support functions and distribution, removed since the FY26 year-end.
Dunelm reduced its central teams by approximately 8%, reported as around 95 support and distribution roles, while launching a broader efficiency and growth programme that includes greater use of AI and automation. The company did not say AI caused these specific reductions.
Evidence: Dunelm ↗