Medium confidence
Sep 23, 2026
Thinkific
− 96 jobs affected
Attribution · verbatim quote
“The changes announced today will allow us to continue to provide excellent support for our customers, while investing in innovative product enhancements and new AI-first products that will fuel our next stage of growth”
— Greg Smith (ceo)
Summary
Thinkific eliminated 96 positions in a September 2026 reorganization focused on its Thinkific Plus enterprise offering, cost savings and free cash flow. Its CEO said the changes would also support investment in AI-first products, but the company did not claim AI automation directly replaced those employees.
Evidence notes
- · The exact first-party CEO quote says the changes permit investment in new AI-first products, but does not say AI automation caused the 96 role eliminations. The AI-investment link to this action is strong but implied and one of several priorities.
- · The company release emphasizes Thinkific Plus, profitability and free cash flow, and projects around $19 million in annualized cost savings; the 96 positions should not be counted as verified AI replacements.