Medium confidence
Jun 17, 2026
Optimove
10% of staff
Attribution · verbatim quote
“You will see us lead with AI not only in our product, but also in the way we operate, support you and help you navigate your own challenges and opportunities in this new era”
— Pini Yakuel (ceo)
Summary
Optimove is cutting 10% of its workforce as part of a restructuring effort to integrate AI into both its product suite and internal operations.
Evidence notes
- · InterGame reports the CEO's 10% reduction announcement and directly links it to an AI push.
- · Yakuel said Optimove was financially healthy and described the action as an organisational redesign around AI rather than distress cost-cutting.
- · No source provides a defensible absolute headcount; headcountAffected remains null and headcountText preserves the percentage.
- · Optimove is headquartered in Israel; the source does not provide a country-by-country layoff breakdown.
- · Quote swapped from InterGame's headline paraphrase to Pini Yakuel's own LinkedIn words as reported by InterGame; his words tie AI to how Optimove operates but do not directly say AI caused the cuts, so strength is implied.
- · The 'push towards AI' framing of the 10% cut is InterGame's; confidence is medium because the CEO's post is relayed through trade press.