High confidence
Sep 15, 2025
Fiverr
− 250 ~250 (≈30% of workforce)
Attribution · verbatim quote
“This transformation requires a painful reset, and as we make it, we will be parting ways with approximately 250 team members across the different departments, resulting in a smaller and flatter organization.”
— Micha Kaufman (ceo)
Summary
Fiverr cut ~30% of its workforce (~250 roles) as CEO Micha Kaufman pivoted the company to be 'AI-first', flatter, and built around higher per-employee productivity.
Evidence notes
- · The recorded quote is an uninterrupted portion of Micha Kaufman's public letter reproduced by IT Pro and The Register; its preceding context describes the transformation as an AI-first pivot.
- · Profitability target moved forward by one year following restructure.